Design for kind wellness brands that want to do good and grow with intention.
Hi! I’m Nicole. I work with wellness founders who care about doing good in the world. Through thoughtful strategy and design, I craft brand identities that feel clear, consistent and true to you. When your brand reflects your purpose, you can focus on what truly matters: helping others feel better.
A gentle reminder of what you need to know.
A strong brand isn't just about looking good - it's about connecting with the right people in a way that feels aligned with your mission. When done right, it will resonate with your dream clients and create lasting, meaningful relationships. Your work is already making a difference - together we can make your brand reflect that, and reach the people who need it the most.
Själ /pronunciation: [shal] noun (Swedish)
Soul; the immaterial essence of a person; spirit or core being, often associated with emotional depth, intuition, and inner calm.
A thoughtful foundation for your brand’s growth. We look at your values, audience, and goals to create a guide, so your brand connects authentically and grows with intention.
Building a visual identity that’s both elegant and approachable - one that resonates deeply with your ideal clients and supports your mission to help others thrive.
Beautiful, consistent materials that bring your brand to life whether digitally or through print. These pieces support your message and help you leave a lasting impression.
Clean, user-friendly websites designed to welcome your audience and support your business goals. Each site is built with care in WIX Studio, ensuring a calm, intuitive experience.
Your brand’s steady companion. Whether you need updates, tweaks, or fresh ideas, I’m here to help your brand evolve smoothly and stay true over time.
Soulful branding for wellness businesses that change lives.
Services
Selected Work
The Kitchen
Solara Wellness
Silica
Ohm. Yoga and Wellness Studio
Sacred Earth Apothecary
Kickboxing Clique
Andrea Marshall (Coming Soon)
Client Love
"This has been the most powerful creative project experience I have had in the past 5 years. Others also tell me that it is something they have never seen a yoga studio brand look like before - outstandingly creative but still clear and appealing to the masses. Like one could really sense the thought process and attention to detail! Working with such an understanding, reliable and charismatic designer was a great pleasure - thanks a lot!"
Vanessa - The Kitchen
Client Love
“Working with Själ Studio was an incredible experience. Nicole captured my vision perfectly, bringing it to life quickly and with such precision that it felt seamless and exciting. I couldn’t be happier and would 100% recommend Själ Studio to anyone looking for a passionate, creative, and truly supportive designer.”
Negin - Kickboxing Clique
Client Love
"The results speak for themselves. Since implementing her work, our perceived value and lead quality have improved significantly, attracting better clients and fueling our business growth."
Samantha - Viral Drop
Client Love
"Nicole's presence proceeds her so something told me it would be a great fit, and it was. I feel like the brand keeps telling the story of being open and experiences for over 20 years, whilst aligning with current trends and needs. I love that the new brand is very clean and classy, and that she left us with a clear step by step to hand our graphic designer and community manager. Highly recommended."
Mare - Ballet Anna Pavlova
Client Love
"I just wanted to take a moment to thank you for the amazing work you’ve done on the new Your Own Circle website. You’ve translated the vision into something clean, engaging, and truly aligned with the brand and it’s no small task given how layered and ambitious this platform is. Thanks again for your effort, creativity, and flexibility throughout. Looking forward to more collaborations soon!"
Cristiano - Your Own Circle